Lean In, Lean Out—What’s a Woman to Do?

I was born too late to have been inspired by the wave of the feminist movement led by Gloria Steinem and her contemporaries, and I wasn’t wearing a bra yet when women were burning them. The origin of the feminist movement can be traced back to the 14th century when Christine de Pizan, a French […]

Why REI Closing on Black Friday Rocked Our World

It never fails to happen. November 1 hits and I’m bombarded with Black Friday sale announcements.  And it’s not even the typical big-box stores.  It’s the small businesses and solopreneurs who are buzz building, too.  One of the Facebook groups I belong to had a giant thread telling everyone to post their Black Friday offers. […]

Company Rebrand 101: How To Manage the Process [Step-by-Step Instructions]

A good brand has power. It transcends its product or service. It symbolizes something greater to people. But what happens if a brand isn’t achieving your company’s vision? What if things change so much that your existing brand doesn’t make sense anymore?Rebranding is common – healthy, in fact! Managing a company rebrand, however, comes with […]

Seven Ways to Use Social Media

Seven ways to use social media to sell books, or your business! Create a list of top ten words that will connect with your audience/reader. (Not sure, put in #hashtags to see what other authors are using. #book, #ebook, #yourkeywords Pick at least two social media outlets to be active on at least three months […]

3 Strategies for Networking on Vacation

Vacation is vacation, but there is always room for one more relationship.  Maybe you’ve heard that you always want to talk to the people sitting next to you on the airplane.  I take a more creative approach to meeting new people, but I still also talk to my seatmate. See Also Tips for improving your […]

5 Ways to Boost Your Resilience

The last few weeks I’ve been cranking out my next book. Without revealing too much yet, there is a big focus in the book on resilience for both personal and professional success. In many of the interviews I’ve been doing with experts, leaders and workers, one of the most common pieces of feedback on amping […]

How to Get the Ultimate Website Curb Appeal and Generate Leads

If you’re going through a website redesign, it’s time to really start thinking about your website’s ultimate “curb appeal” – your homepage. It’s one thing to have a pretty homepage, but it’s another to make sure it accomplishes what you need it to. Let’s dive into a few elements that every website homepage needs to […]

6 Things I Do Everyday in LinkedIn to Build Top of Mind Awareness

If you are serious about using LinkedIn to maintain your professional brand reputation, stay top of mind with your connections and generate business leads than  I know you are consistently showing up. For those who have never been to one of my trainings or have not heard me speak I emphasize investing time to grow your […]

How Do You Deal with Change?

Change is all around us in big and small ways, and is always happening. Do you choose to change or do you wait until you are forced? The change of seasons can be a breath of fresh air to some but a burden to others. I know many people love fall but for me it […]

5 Ways to Deal with Difficult People

Not long ago I was speaking to a group of franchise employees on how to stress less to boost sales and customer service. During the break a woman approached me and pulled me aside. She whispered, “What do you do when it’s the people around you who cause you stress and make you super cranky?” If I […]