The signature event for TeamWomenMN drew a record crowd to the Minneapolis Event Centers on May 5, 2017. More than 420 women from the Twin Cities and beyond turned out for TeamWomen MN’s annual Leadership Conference. (Photo’s can be accessed here: http://smu.gs/2s9kP23 (photo credits: Julie Sturek, that.moment.frozen photography)
Keynote speaker India Hicks was a huge draw for the conference titled, “Fearless Women, Fascinating Minds.” She began her talk by sharing her background. As a young woman, she was a bridesmaid for the wedding of Prince Charles and Lady Diana. She also discussed her decision to start up her own company, selling a collection of beauty accessories with the help of a team of “ambassadors,” who as a result of the partnership are inspired to pursue their own dreams.
“It’s so important when you are starting a business to really dig deep and understand it before you begin,” she said, explaining that she did plenty of research before launching her company. “You also need to understand your own strengths.”
Also presenting at the conference was Marion Parke, who left a job in medicine to enter the footwear industry. She talked about how she launched her business and the lucky breaks that got the company going. “I’m often asked what advice I would give people interested in starting a business. I say don’t ditch your day job until you know if it will work,” she said. “I still have my podiatry practice to fall back on. My message to other women is to follow your dreams and be deliberate about it.”
Linda Schwefel, managing partner of Discover Yourself, Inc., talked about the importance of maintaining extraordinary relationships and the role good communication plays in it. “Communication is 7 percent about what you say and 93 percent about who you say it to,” she said, also pointing out how everything we do is based upon perception. “Think about interacting with people every day on a more conscious level. Be aware of who you are and how you show up.”
She also led an exercise that helped women in the room better understand their personalities and how they are perceived, pointing out where people fall on the color chart. Those who are task focused, driven and demanding have red energy. Those who are calm, caring and good listeners have green energy. People who are data driven and analytical are considered blue, and the fun, energetic, enthusiastic women have yellow energy. “Understand how the people around you need to be motivated, and motivate them that way,” she said.
Also presenting at the conference were national fitness expert Chris Freytag, who shared why being healthy is the number one way to a good life; Pam Borton, founder of TeamWomen MN, who spoke about the importance of investing in yourself and how best to manage teams; Julie Schissel Loosbrock of Corporate Soul Infusion focused on how soul is the essence of who we all are and how to nurture our souls so we can achieve great thing; Retired FBI agent Deborah Pierce and retired CIA officer Patti Weber talked about leadership lessons learned; and CBS Survivor contestant Holly Hoffman spoke about never giving up.
The event also featured an awards presentation. Brigadier General Sandra L. Best was named Leader of the Year, Lisa Huey of Merrill Lynch was named Member of the Year and Beverly Mestelle was recognized with the Board Service Award. The event concluded with a Happy Hour and special vocal performance by Kat Perkins, finalist on NBC’s The Voice.
“The success of the conference exceeded our expectations! The energy in the room was truly contagious. On behalf of our entire team, we thank all those who contributed their time, creativity and spirit to this conference – especially our amazing line-up of speakers and sponsors,” said Katy Burke, TeamWomenMN Executive Director.
For more information about TeamWomenMN and how to get involved with the organization, go to www.teamwomenmn.org.