St. Catherine University

Open Position – Senior Marketing Specialist

Office of Marketing & Communications

St. Catherine University invites applications for a Senior Marketing Specialist in the Office of Marketing & Communications. The Marketing and Communications team is a group of storytellers who create engaging and dynamic marketing messages and materials that raise the profile and awareness of St. Catherine University. Members of this team serve as the voice of St. Kate’s, representing our diverse student body, our commitment to social justice, and helping to achieve our organizational mission. The Senior Marketing Specialist is a key member of the Marketing and Communications team, helping to develop engaging and thoughtful content to promote the University in a variety of media and across multiple channels. This position works cross-functionally with our internal partners and clients to meet strategic goals, develop effective marketing materials and campaigns, and help drive organizational growth.


  • Develop strategic, thorough marketing plans that are effective in meeting organizational and business goals.
  • Manage team members to ensure distribution and quality of work; qualify, prioritize, and delegate workloads for the team.
  • Provide leadership, vision, and direction to team and clients.
  • Manage specific communications projects, programs, and initiatives that support University initiatives and goals.
  • Collaborate with other members of the Marketing and Communications team to develop marketing content, including brochures, flyers, web content, ad content, and social media.
  • Manage a wide portfolio of marketing materials to ensure consistency and brand accuracy.
  • Stay up to date on higher education and other relevant topics and issues in order to align marketing activities with current happenings.
  • Develop, execute, and track Marketing and Communications programs. Analyze and understand key performance metrics including digital advertising and web metrics.
  • Develop metrics for measuring marketing results and present them in monthly reports to key audiences.
  • Review and edit content from University partners and internal team.


  • Bachelor’s degree in English, Journalism, Communications, Marketing, Public Relations, or related liberal arts major.
  • A minimum of three years in marketing, communications, media relations, public relations, or journalism. Agency experience preferred.
  • Strong analytic skills; comfortable and confident pulling together performance reports and insights using various brand monitoring platforms, such as Meltwater, Google Analytics, or Sprout Social.
  • Ability to translate deep customer insights into content strategy approach that is personalized, relevant and strategic.
  • Ability to understand and tailor content for a variety of audiences, including prospective students, parents, alumni, donors, and more.
  • Understanding of essential elements of effective marketing campaigns (branding, messaging, sales collateral, PR, advertising, direct marketing, Web, etc.).
  • Excellent verbal and written communications, team management, and client management skills.
  • Superior AP-style writing and editing skills and strong attention to detail.
  • Skilled in using Microsoft Office and Google suites.
  • Flexibility and the ability to work well with ambiguity, ability to meet tight deadlines, and juggle numerous projects and prioritize work with strong follow through.
  • Ability to respond respectfully and effectively to people of all cultures, in a manner that affirms the worth and preserves the dignity of individuals, families and communities.

To apply: Please go to the St. Catherine University employment site to apply for this position. Position number is #20190000-STAFF. Candidates of color are encouraged to apply as are those who will contribute to a diverse candidate pool. Applicants may also visit the St. Catherine University Human Resources office to submit an electronic application. We are located in Derham Hall, Room 8. Application review begins February 25, 2019; position open until filled.

Minneapolis, MN


Salary: $15.00 to $25.00/hour

About Big Shared World/Our Minnesota Community

Big Shared World’s driving motivation is to inspire more curiosity in the world. We believe that living with curiosity and the desire to learn more about people, places, and concepts is the best way to break down barriers and truly connect. In a time when divisions can feel more powerful than our commonalities, Big Shared World strives to direct our own curiosity in a way that serves as an entry point for better understanding of others, and ourselves. Ultimately, we aim to be a resource and connecting point for those interested in learning more about diverse human cultures, beliefs, opinions, and lifestyles.

Our Minnesota Community is an activity book and companion curriculum designed as an entry point to inspire children’s curiosity and conversation about culture. Geared toward upper elementary aged students, the book and teaching guides have been designed with the MN Academic Standards in mind, aiming to be a welcome tool in classrooms and homes across the state. The goal is to launch this activity book as a model for other state books in the future, as well as global topics.

To learn more about the mission/work, visit:

About the Business Development & Marketing Assistant Position

Looking for a confident go-getter in the Twin Cities area to work alongside me (the founder of Big Shared World/author of Our Minnesota Community) to assist in the development and implementation of a successful activity book launch and ongoing mission-aligned business growth.

This invaluable team member will work to effectively accomplish tasks such as ongoing business development, marketing strategy and implementation, sales outreach to school districts and bookstores, conference and event planning and management, and various research and administrative tasks to further the ongoing projects and work of Big Shared World. The person will work in tandem with me to successfully launch the new activity book and corresponding curriculum, as well as future offerings of Big Shared World and Our Minnesota Community. I’m looking for someone who sees the potential of the organization and wants to be an active part in helping to grow it.

Specific areas of responsibility include:

Business Development

  • Create and implement systems for better customer acquisition and ongoing management. This includes expanding on existing market research and outreach done by our team.
  • Manage outreach to district curriculum buyers and school contacts with an immediate focus on bulk orders for the 2019-2020 school year.
  • Research and identify key influencers within the education and media world to help promote the new activity book and curriculum.
  • Assist in choosing and implementing the best CRM software (likely SalesForce, Zoho, or Insightly) in order to manage data for new and prospective clients in an organized way, ensuring all communications are logged and information is accurate.

Conference and Event Planning + Management

  • For conferences, assist in researching and applying for speaking and exhibiting opportunities to establish authority on our relevant topics of promoting inclusive classrooms, using the book as a launch point for learning about diversity and culture, and being a resource for culturally responsive teachers.
  • For other events, assist in the planning and outreach for successful author visits, book events, and other in-person engagement opportunities.


  • Manage the various moving pieces of the activity book’s production and distribution. This includes inventory and orders from the printer, as well as distribution of small (Amazon) and large (district + bulk orders) sales.
  • In addition to research for outreach and events, the role might have additional ad hoc research required to advance projects that align with the overall mission and growth of BSW/OMC.
  • Actively research and suggest better ways to work as a remote team (ex. we use Slack for communication and Google Docs for sharing work, but are open to new ways to interact and work together more productively.)

Required/Preferred Experience, Knowledge, and Abilities:

  • Must have sincere passion for intercultural exchanges and be excited by the mission of Big Shared World/Our Minnesota Community.
  • Bachelor’s degree in Marketing, Business or other related field.
  • 3+ years experience in a sales/lead generation role, with demonstrated ability of reaching a target audience.
  • Understanding and experience of education sales, preferably with past experience working with districts and education buyers.
  • Ability to communicate verbal and written information effectively to clients and colleagues, while building strong relationships.
  • Ability to handle multiple tasks with little or no supervision, while maintaining attention to detail and commitment to high quality deliverables.
  • Strong analytical and organizational skills.
  • Experience and comfort with a CRM platform.
  • Experience and comfort with Word, Excel, Outlook, PowerPoint.
  • Familiarity in maintaining WordPress websites, a plus.
  • Familiarity with design tools such as Photoshop, InDesign, Canva, and others, a plus.
  • Multilingual, a plus.


  • Must be based in Twin Cities with ability to meet on weekly/every-other weekly basis.


Hourly, based on experience.

To apply to this position, click here.